Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/02330_Field_MOCT T8.txt

Text File | 1996-04-10 | 439b | 11 lines

When the viewer himself becomes a kind of
discarnate information pattern, the saturation of
that pattern by an electric environment of similar
patterns gives us the world of the contemporary TV
user. This is parallel to the computer—the only
technology that lives on, and produces, the same
material.

Marshall McLuhan, “A Last Look at the Tube,”
Marshall McLuhan: The Man and His Message ,
(Golden, 1989), p. 200.